SEO Articles

Second Chance SEO Articles

Disavowing theglobe.net bad backlinks from Sweden

theglobe.net What's worse?  The crappy website they have with no content and just super spammy links or the fact that you nor I ever asked for that bad backlinks? Monetized Weapon Site With Spam Links I wish we could collect money like a nonprofit from SEOs everywhere and raise the 10,000,000 asking price of theglobe and just turn it off.  Why is it I hate theglobe so much?  Cause their links are bad. Previous to this post I've always said don't use the Disavow Tool unless facing a manual penalty.  Its the Google answer ... but I tried something, disavowed a few hundred domains all connected to theglobe.net and over the next 3 weeks I saw a marked improvement in keywords and their position. A client had the same issue.  300 domains from Sweden many with theglobe in their domain name mostly all with it at least in the page ...
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All Seeing Eye Of Data

Google Data Studio Knows Everything SEO, Or It Can

SEO Integration With Google Data Studio
This is a big project that has been in the works for a year unbeknownst to anyone until it was ... A client implemented a new inventory and POS solution and during a meeting he'd asked about Reporting and I then laid the desire out to utilize Google Data Studio.The use of Google Data studio was so attractive because it integrates into so many data repositories.  The more data the more we miss but the more integrated data that's unstoppable insights."If HP knew half of what HP knows, we'd be unstoppable." - Lew Platt HP CEOSEO Is Big Data.Lets consider the implications of integrating our data into one visual tool. 
  • Google Search Console
  • Google Analytics
  • Google My Business
  • Adwords
  • Mail Chimp
All easily already integrate into Google Data Studio..  The value add of these 5 tools in itself is impressive.  Data Studio Demo Report The brilliance though ...
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SEO Metrics

SEO Metrics: DA DS DR DT CF TF DP AS and domain authority ranking.

SEO Metrics: DA DS DR DT CF TF DP AS and domain authority ranking. If the title confuses you don’t worry. Id expect even intermediate SEOs are not familiar with all of those letters. Domain Authority or DA is a well established SEO metric by Moz.com that many often confuse with Google's ranking of keywords.  Lets just remind everyone interested in their DA ...that it has NOTHING to do with Google's search results.  It MAY be based on some of the same similar metrics as Google uses but its just a number someone other than Google guessed. What are the other SEO Metrics? Domain Authority Alternatives DS – Domain Score by SEMRush DR – Domain Rank DP – Domain Pop DT – Domain Trust by SEMRush AS – Authority Score by SEMRush TF – Trust Flow by Majestic CF – Citation Flow by Majestic Moz Spam – Is Another Moz ...
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Digital Ocean, AWS and Google Cloud logos

Technical SEO: Digital Ocean vs Google Cloud vs AWS

This post originally only focused on cost and user experience when we reviewed DigitalOcean vs AWS vs Google Cloud.  After a real world case study and experiment we have some performance data and it is actually surprising. Before testing servers I recall stating in a conference call "We all know AWS is gonna win, but ya we can test it."  As a client's IT team wanted to move our project team's DigitalOcean web server on to one platform.Teaser here ... in a head to head test between Digital Ocean vs AWS one of these  two out performed the other in:
  1. rate of requests handled
  2. number of requests processed
  3. time it took to process each request. 
  4. The same winner of those also won 10 / 10 page speed tests and the results were not close.
The results of these tests convinced a previously skeptical client's IT team into adopting the team's choice in cloud providers.Scroll down to the ...
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Louisville's New Bridge

Louisville SEO: More Than Keywords – Local SEO

I've penned a lot of articles over the last couple years and it never crossed my mind to really attempt at ranking for the keyword Louisville SEO.  I searched it tonight and found the top result was an SEO firm or agency that pretty much uses 1999 (same year they were founded) tactics on their ranking page. Keyword stuffing is supposed to have gone the way of the doodoo and I push clients away from over using a phrase.  This page uses the target keyword 46 times.   There 1000 word article is 5% of the time Louisville SEO. I thought well, this just has to be done.  As a native Louisvillian who works full time in SEO I can't sit aside and allow the leader of this keyword to be everything I claim is dead in modern day search algorithms. Louisville SEO appears 5 times in this paragraph, reading ...
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SEO Keywords

Ranking Keywords That People Search

Branded And Unbranded Keywords: Not Equal SEO ValueThis is a short discussion on keywords.  If you have read previous articles here you already know that I consider On Page SEO one of the least important factors in ranking yet one of the most obsessed over among the masses.In On Page SEO Just Doesn't Rank Keywords like Backlinks and How To Rank Your Site On Google…Forget the Keywords I give my rationale on the most popular way to rank a site in 1995...keywords.Of course though it's popular and people search it, and that's what this article is all about, seeking keywords that people actually search.  There are two main divisions of keywords:Branded And Unbranded KeywordsIts every new clients dream realized when they see they are ranking number one for their brand name.  Almost immediately after that face of joy, I’ve learned to prepare, for the face of shock, followed by determination and then by reason ...
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sexy-fogged-window

Adult SEO Tips

Originally A Guest Post at Stream SEO Make $1,000 per month with sexy Adult Blogs in 2019 Updated on SEPTEMBER 30, 2019 by  Intro (Servando): This is a guest post by Andrew. While we usually don’t cover anything adult related at Stream SEO, I can’t deny a lot of SEOs focus in this industry because it’s huge and there’s a lot of money to be made of. People have asked me in the past if I work with adult sites, and while I don’t, I have friends working in that niche. If you’re interested, here’s a great guide to get started! We’re in 2019 and the adult industry has grown a lot since the beginning of the internet. In 2010, 12% of the website on the internet were pornographic, 35% of all the downloads contained pornographic material and 25% of all search engine requests were pornography related. This was 9 years ago ...
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Digital Ocean Video

How To Setup Digital Ocean Account – Client Video

Want a $50 credit towards Digital Ocean? Digital Ocean $50 Credit For New Accounts Disclosure: Using this link provides Ultimate SEO a $25 credit towards our Digital Ocean bill. × Dismiss alert Setting Up Digital Ocean Account You as a client have likely been lead to this page after being introduced to Digital Ocean and the SEO advantages a VPS (Virtual Private Server) can offer your user experience in terms of page load times.  Site speed is a strong indicator of a site's ability to rank on Google, especially in mobile search results. This has been tested and proven to out perform AWS and Google Cloud Platform in previous articles such as Digital Ocean Vs AWS Vs GCP another similar article is Cloud Computing: Digital Ocean Vs AWS. Why Can't We Do It? Each client should setup their account and enter their own billing method on their own.  This ensures ...
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Link Building

PBN, GuestPost or Syndication for Backlink Building

Backlink BuildingWe can spend all day optimizing our pages for keywords that we researched for days and never rank content on Google Search.  Its just the cold hard fact that in SEO onpage optimization is the easiest thing and it used to work in the 1990s ... heck back then you could keyword stuff and just repeat the same phrase enough in the background and you'd get some traction.  Yes, SEO is dead ... if thats the SEO you are using.Backlinks moved in and added some credence to the claims that our content should rank for this or that keyword.  It made sense, each site that links to you with the anchor text including your keyword was that site basically vouching for your content.  If thats all you think backlinks are then ... Yes, SEO is dead ... simply having a ton of links to your site isn't a sure ...
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UGC Sponsored Google Backlinks

New Google Backlink Types And SEO Value Of NoFollow Links Changes

Two things are important for you to take away from this post about backlinks and they are listed right below.  We've then included Google content explaining these two changes in backlinks.  If the text is italic and navy blue, its quoted from Google.
  1. User Generated Content or Sponsored Backlinks Added Are two additional rel="" tag options introduced by Google.  UGC Sponsored can be used together or separately in an attempt to show a difference between the two backlinks.  Nofollow remains a link option but if the link isn't a paid advertisement or User Generated Content yet you want to ensure if is not seen as an endorsement you may still use No Follow as an attribute.
  2. Every Link Counts Now. Rel+"NoFollow" used to mean don't follow this link and give the target any credit for this backlink.  Thats changing, all links will now be rewarded potentially...some links ...
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graph

Sex, Speed And The SEO Migration of Romantic Depot to WordPress

Romantic Depot operates six, soon to be seven adult stores offering sex toys and lingerie, in the New York City area.  Their flagship stores are in Manhattan and the Bronx.  They’ve been around for sometime and over the years their website aged along with other businesses seeking to help drive local foot traffic.They've been around for some time and over the years their website aged along with other businesses sites. The goal of their site was to help drive local foot traffic, but a growing mobile population made their desktop site seem antiquated.With the move to mobile devices in full demonstration the old RomanticDepot.com site was not responsive. It was an HTML static site that required manual editing and didn't display well on a mobile phone.This lead the owner of the chain to build a new site that was mobile friendly and it lead to my involvement overseeing the process of migrating to this new mobile ...
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PBN

Managing And Maintaining A PBN

PBNs in 2019 can be just as effective as they once were if properly maintained and staged.  Mimicing an organic site goes a long way in the stability of your PBN. Additional Private Blog Network Resources: SEO PBN - Collection of all our SEO Articles on PBNs PBN Videos For Finding Expired Domains Backlinks and Auto Posting Maintaining A PBN It started off simple enough every week I'd search through expiring domains and pick up a couple cheap .org domains and spent about $7 bucks on two. I'd build my sites out individually and define a purpose to them and make them fully functional sites and move on.  But no one does that who is running just one site.  You return to the site and you improve it, add content, run updates and make sure it hasn't been hacked. This continued for 2 or 3 months in 2018 and before ...
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Adobe Flash

Adobe Flash Ends A Decade Late

Adobe Will No Longer Support Flash After 2020, 10 Years After Steve Jobs Argued Why It Should End In 2010. Google Announced in September 2019 that it was phasing out support for Flash from its Chrome browser following Adobe;s announcement that they would end support in 2020.  Apple users wont likely hear much about the end of Flash, in 2010,  Steve Jobs wrote a scathing review of Flash and in it explained why Apple products wouldn't support it. Google's Flash Announcement: For 20 years, Flash has helped shape the way that you play games, watch videos and run applications on the web. But over the last few years, Flash has become less common. Three years ago, 80 percent of desktop Chrome users visited a site with Flash each day. Today usage is only 17 percent and continues to decline. This trend reveals that sites are migrating to open web technologies, which are ...
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SEO Audit

Custom SEO Site Audit

Example Audit Considerations This post includes a demo client audit recently completed with the client's name largely removed.  Some reports are linked too from within the report and since those reports are still of use to the client they remain largely intact. This has prevented redaction of these external reports.  Graphics may include the client's site address.  This audit is only posted and made available to provide an illustration of what might be expected from an Ultimate SEO Custom Audit.Its not uncommon to generate an audit of a site using a computer's AI or a set of rules ... "if this is that then write that."  Automated audits are useful but only in showing very generalized often cookie cutter responses.  These responses would include statements such as "build more backlinks" but in these custom reports an SEO reviews the entirety of multiple automated reports and then provides insight and an action ...
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SEO SECURITY

WordPress SEO Security Settings For WP Cerber

One might think cybersecurity is not an SEO topic, but it is a very important SEO topic.  SEO as I keep noting here is more than keywords today. Technical SEO is about speed optimization, files such as robots.txt and sitemap.xml and security of your site IS an SEO matter. If you neglect your security Google can take action including deindexing your site if malware is found.  You'd be notified likely in Google Search Console of manual action and be removed from searches until you've cleaned up the site. Consider images like these in Search Engine Console or read about a real life deindexing from an SEO's perspective. Wordfence Alternative - WP-Cerber Wordfence is a highly popular WordPress security plugin that offers multiple layers of protection and is known to protect the most WordPress sites of any other security plugin. Is it fool profit?  Has anyone ever beaten it?  Yes, and ...
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2020 ULTIMATE SEO PBN GUIDE

SEO PBN

Private Blog Networks or PBNs have a vilified reputation of being "black hat SEO" but this is a poor way of looking at an SEO tool still used by many just by other names ...
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301 redirect detour sign

Link Building: Redirecting Expired Domains Backlinks

Link building is one of the harder  aspects of SEO and because of this one of the least done. Unfortunately it is many times more powerful than anything you do to your page and content.  No level of optimization of content will trump the power of well placed relevant backlinks.Its so hard few ever do it, and those same people probably say that "SEO is dead."  It is if all you're doing is keyword optimization.  75% of what decides the results for a search have nothing to do with what is on the page. Expired Domain Backlinks Every day thousands of domains expire.  The owner just didnt renew it, maybe they forgot it.  Whatever the reason the domain is now available to anyone for registering again.  But what happens to all those pages on the internet that linked to that expired domain?  Nothing usually....each site would have to go through ...
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duplicate content kills seo

Duplicate Content Kills Your SEO

Duplicate content is a threat to your SEO rankings but not in the way you think.  It is distracting you from stuff that actually matters.  Google has no penalty and notes much of the web is duplicate content, the question is whether your use of the content ads value. Google noted over ten years ago that its not an issue. Let's put this to bed once and for all, folks: There's no such thing as a "duplicate content penalty." At least, not in the way most people mean when they say that. Google Webmaster Central Blog 2008 Duplicate content doesn't cause your site to be penalized. If duplicate pages are detected, one version will be returned in the search results to ensure variety for searchers. Google Webmaster Central Blog 2007 "Lots of duplicate content exists on websites, and often it's not a pressing problem." In the video provided by Google ...
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Header Tags, H1, H2, H3

H1 Tag More Than One On A Page, Order Of Header Tags

Keywords In Headers - How Your H1 H2 Tags Are SEO Keywords Too often people mistake the real value of the H1 and H2 headers when designing a website.  Not only do they come with big or bolder text but used correctly they provide the natural place to put your page's keywords and thats where Google is expecting to see what the page is about. To use them right I always go back to my college days and think in terms of a paper and the structure that APA style provides.  Now I'm not saying the type face or the requirement to center the first level of the headers is required on a page. Rather the logic behind what should be in the header. I think its also worth noting that I'm a bit more strict than you probably have to be with headers but being clear is never bad ...
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Matt Cutts Video

SEO And Migrations: Matt Cutts On Changing Domain Names

SEO And Migrations: Changing Domain Names With Matt Cutts Migrating your site from one domain name to another can be problematic and the SEO implications can be long lasting.  UltimateSEO.org was not the original domain name for this site. SEOData.cloud was and it seemed great because it used three aspects of what I wanted to focus on all in one address.  Of course it lacked any backlinks or history and wasn't a .com .net, or a .org. I switched after ultimateseo.org expired from another person because it had the backlinks and metrics of a site years ahead of SEOData.cloud. There are a lot of opinions in SEO on how to switch domains during a migration but few carry the experience and weight as Matt Cutts, former head of Google Search Spam Team.  Here's a video of his guidance. Matt Cutts Video On Changig Domain Names Changing Domains And SEO Concerns ...
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